To say that each market is different is beyond banal; it is inane. People that have global responsibilities know it well.
How is it possible to approach a market, keeping a strong customer focus, aligning the company strategic goals and value offerings, balancing customer needs, revenue growth and cost-to-serve while being flexible enough to respond to competitive threats?
Get familiar with the theory, tools and examples of Route to Market and Go To Market models.
• Theory of GoToMarket
• Case studies
• Resource Deployment
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